Wayfinding 13F annual report

Wayfinding is an investment fund managing more than $178 million ran by Rod Ehrlich. There are currently 126 companies in Mr. Ehrlich’s portfolio. The largest investments include Microsoft and NVIDIA Corp, together worth $33.4 million.

Limited to 30 biggest holdings

$178 million Assets Under Management (AUM)

As of 2nd August 2024, Wayfinding’s top holding is 50,170 shares of Microsoft currently worth over $22.4 million and making up 12.6% of the portfolio value. Relative to the number of outstanding shares of Microsoft, Wayfinding owns more than approximately 0.1% of the company. In addition, the fund holds 89,137 shares of NVIDIA Corp worth $11 million, whose value fell 85.4% in the past six months. The third-largest holding is Ishares Core S And P 500 worth $11 million and the next is Spdr Portfolio Intermediate Term Corporate Bond worth $9.66 million, with 296,825 shares owned.

Currently, Wayfinding's portfolio is worth at least $178 million. The total portfolio value may be much higher due to cash assets that are not publicly disclosed such as fixed income, real estate, or cash equivalents.

Careers at Wayfinding

The Wayfinding office and employees reside in Lynnwood, Washington. According to the last 13-F report filed with the SEC, Rod Ehrlich serves as the Consultant at Wayfinding.

Recent trades

In the most recent 13F filing, Wayfinding revealed that it had opened a new position in Ishares Core Msci Emerging Markets and bought 7,434 shares worth $397 thousand.

The investment fund also strengthened its position in NVIDIA Corp by buying 80,328 additional shares. This makes their stake in NVIDIA Corp total 89,137 shares worth $11 million. NVIDIA Corp dropped 75.3% in the past year.

On the other hand, there are companies that Wayfinding is getting rid of from its portfolio. Wayfinding closed its position in Cardinal Health on 9th August 2024. It sold the previously owned 2,667 shares for $259 thousand. Rod Ehrlich also disclosed a decreased stake in Microsoft by approximately 0.1%. This leaves the value of the investment at $22.4 million and 50,170 shares.

One of the smallest hedge funds

The two most similar investment funds to Wayfinding are Elevation Capital Advisory and Colorado Capital Management. They manage $178 million and $178 million respectively.


Rod Ehrlich investment strategy

Wayfinding’s portfolio is diversified across 12 sectors. Currently, their heaviest sector is Technology — making up 21.4% of the total portfolio value. The fund focuses on investments in the United States as 38.1% of the portfolio companies are based in the United States.

The majority of the companies in the fund’s portfolio are large-cap stocks. Stocks with a size of more than $10 billion in market cap make up 37% of the total holdings value. On the other hand, small-cap stocks make up only 5.6% of the portfolio. The average market cap of the portfolio companies is close to $220 billion.

The complete list of Wayfinding trades based on 13F SEC filings

These positions were updated on August 9th based on the fund’s latest 13F filing. Quickly find out what the most recently closed or increased positions are.

Security Shares Owned Value Allocation
Microsoft Corporation
0.64%
50,170
$22,423,000 12.62%
NVIDIA Corp
911.89%
89,137
$11,012,000 6.20%
Ishares Core S And P 500
1.05%
20,026
$10,959,000 6.17%
Spdr Portfolio Intermediate Term Corporate Bond
0.34%
296,825
$9,664,000 5.44%
Apple Inc
1.80%
39,251
$8,267,000 4.65%
Vanguard Total International Stock
0.43%
84,146
$5,074,000 2.86%
Ishares Iboxx Investment Grade Corp Bond
0.28%
43,819
$4,693,000 2.64%
Ishares Core U.s. Aggregate Bond
13.86%
47,528
$4,613,000 2.60%
Zacks Small/mid Cap
0.49%
143,623
$4,379,000 2.46%
Zacks Earnings Consistent Portfolio
1.14%
150,878
$4,352,000 2.45%
Spdr Portfolio Long Term Corporate Bond
0.15%
190,553
$4,296,000 2.42%
Costco Whsl Corp New
0.43%
4,652
$3,954,000 2.23%
Jpmorgan Betabuilders U.s. Equity
7.95%
33,680
$3,304,000 1.86%
Capital Group U.s. Multi-sector Income
0.03%
122,178
$3,289,000 1.85%
Wisdomtree Enhancedmodity Stgy Fd
1.10%
158,494
$2,995,000 1.69%
Utilities Select Sector Spdr Fund
2.32%
40,121
$2,733,000 1.54%
Pacer Us Small Cap Cash Cows 100
0.02%
60,436
$2,632,000 1.48%
Parametric Equity Premium Income
0.16%
99,406
$2,586,000 1.46%
Ishares National Muni Bond
18.95%
19,767
$2,106,000 1.19%
iShares Preferred and Income Securities ETF
0.15%
64,723
$2,042,000 1.15%
Capital Group Growth
2.22%
61,009
$2,010,000 1.13%
First Trust Institutional Preferred Securities Income
0.04%
109,263
$2,007,000 1.13%
Starbucks Corp.
9.98%
24,005
$1,868,000 1.05%
US Treasury 3 Month Bill ETF
0.52%
37,224
$1,861,000 1.05%
Amazon Inc
28.72%
8,477
$1,638,000 0.92%
Boeing Co.
10.45%
8,328
$1,515,000 0.85%
Parametric Hedged Equity
0.51%
53,127
$1,479,000 0.83%
Paccar Inc.
0.06%
14,337
$1,475,000 0.83%
Procter And Gamble Co
0.14%
8,556
$1,411,000 0.79%
Meta Platforms Inc
0.75%
2,644
$1,333,000 0.75%
Fiserv, Inc.
0.05%
8,822
$1,314,000 0.74%
Abbvie Inc
0.54%
6,656
$1,141,000 0.64%
Jpmorgan Betabuilders International Equity
0.94%
19,198
$1,134,000 0.64%
Johnson And Johnson
9.46%
7,580
$1,107,000 0.62%
Jpmorgan Global Select Equity Global Select Equity
18.27%
18,167
$1,097,000 0.62%
Berkshire Hathaway Inc.
2.19%
2,504
$1,018,000 0.57%
Bank America Corp
0.42%
25,396
$1,010,000 0.57%
Vanguard S And P 500
1.47%
2,009
$1,008,000 0.57%
Jpmorgan Chase Co.
1.57%
4,922
$995,000 0.56%
Eli Lilly And Co
1.71%
1,094
$990,000 0.56%
Jpmorgan Core Plus Bond
0.49%
17,191
$796,000 0.45%
Home Depot, Inc.
24.57%
2,293
$789,000 0.44%
Emerson Elec Co
0.67%
7,033
$774,000 0.44%
Walmart Inc
5.98%
11,312
$765,000 0.43%
Alphabet Inc Cap Stk Cl A
0.97%
4,168
$759,000 0.43%
Mcdonalds Corp
16.88%
2,959
$754,000 0.42%
Broadcom Inc
8.12%
466
$748,000 0.42%
Caterpillar Inc.
16.06%
2,222
$740,000 0.42%
Chevron Corp.
23.34%
4,688
$733,000 0.41%
Jpmorgan Active Growth
0.92%
9,527
$715,000 0.40%
3M Co.
4.75%
6,611
$675,000 0.38%
JPMorgan Active Value ETF
0.62%
11,260
$667,000 0.38%
NextEra Energy Inc
3.91%
9,361
$662,000 0.37%
Exxon Mobil Corp.
2.18%
5,649
$650,000 0.37%
Advanced Micro Devices Inc.
3.70%
3,984
$646,000 0.36%
JPMorgan Income ETF
37.78%
13,786
$626,000 0.35%
Jpmorgan Betabuilders Usd High Yield Corporate Bond
0.25%
13,604
$622,000 0.35%
Abbott Labs
7.79%
5,778
$600,000 0.34%
Ishares 10 20 Year Treasury Bond
16.01%
5,787
$594,000 0.33%
Coca-Cola Co
10.27%
9,015
$578,000 0.33%
Automatic Data Processing Inc.
0.30%
2,367
$568,000 0.32%
Vanguard Total Stock Market
0.10%
1,962
$526,000 0.30%
JPMorgan International Research Enhanced Equity ETF
0.14%
8,398
$525,000 0.30%
Cisco Sys Inc
7.73%
11,034
$524,000 0.29%
Merck And Co Inc
21.73%
4,163
$518,000 0.29%
Jpmorgan Activebuilders Emerging Markets Equity
32.24%
13,458
$513,000 0.29%
Invesco BulletShares 2024 Corporate Bond ETF
1.32%
24,327
$512,000 0.29%
Lockheed Martin Corp.
0.37%
1,090
$509,000 0.29%
Netflix Inc.
No change
752
$507,000 0.29%
Alphabet Inc Cap Stk Cl C
1.47%
2,752
$504,000 0.28%
Visa Inc
0.26%
1,904
$499,000 0.28%
Qualcomm, Inc.
26.36%
2,339
$465,000 0.26%
Ishares Russell 1000 Growth
No change
1,253
$456,000 0.26%
Salesforce Inc
3.17%
1,708
$439,000 0.25%
Pepsico Inc
9.02%
2,623
$432,000 0.24%
International Business Machs
0.40%
2,497
$431,000 0.24%
Verizonmunications Inc
0.12%
9,734
$401,000 0.23%
Cintas Corporation
1.97%
569
$398,000 0.22%
Ishares Core Msci Emerging Markets
Opened
7,434
$397,000 0.22%
Jpmorgan U.s. Quality Factor
47.13%
7,020
$371,000 0.21%
Vanguard Mid Cap
No change
1,505
$365,000 0.21%
Wells Fargo Co New
6.62%
5,826
$346,000 0.19%
Lowes Cos Inc
7.22%
1,543
$340,000 0.19%
Applied Matls Inc
6.19%
1,424
$336,000 0.19%
Gallagher Arthur J And Co
1.05%
1,226
$318,000 0.18%
Unitedhealth Group Inc
2.70%
612
$312,000 0.18%
The Southern Co.
2.47%
4,019
$311,000 0.18%
Ford Mtr Co Del
0.62%
24,615
$308,000 0.17%
Nucor Corp.
5.48%
1,924
$304,000 0.17%
Pnc Finl Svcs Group Inc
3.03%
1,888
$293,000 0.16%
Mckesson Corporation
1.67%
487
$285,000 0.16%
Conocophillips
7.93%
2,472
$282,000 0.16%
Honeywell International Inc
1.77%
1,275
$272,000 0.15%
Hartford Finl Svcs Group Inc
0.64%
2,677
$270,000 0.15%
Oracle Corp.
2.36%
1,907
$269,000 0.15%
Cardinal Health, Inc.
Closed
2,667
$259,000
Altria Group Inc.
9.02%
5,571
$259,000 0.15%
Waste Mgmt Inc Del
1.00%
1,207
$257,000 0.14%
Marvell Technology Inc
No change
3,659
$255,000 0.14%
Pulte Group Inc
Opened
2,317
$255,000 0.14%
Schwab Charles Corp
0.17%
3,446
$253,000 0.14%
Sp Global Inc
Opened
554
$247,000 0.14%
MetLife, Inc.
4.80%
3,511
$246,000 0.14%
Chubb Limited
9.63%
945
$242,000 0.14%
Invesco Qqq Trust Series I
No change
500
$239,000 0.13%
Capital Group International Equity
2.53%
8,286
$239,000 0.13%
Palo Alto Networks Inc
1.41%
701
$237,000 0.13%
Te Connectivity Ltd Shs
3.97%
1,544
$232,000 0.13%
Dominos Pizza Inc
Opened
448
$231,000 0.13%
AMGEN Inc.
1.21%
732
$228,000 0.13%
Synopsys, Inc.
0.53%
375
$223,000 0.13%
Citigroup Inc
3.65%
3,514
$223,000 0.13%
Pfizer Inc.
19.85%
7,982
$223,000 0.13%
Blackrock Inc.
1.05%
283
$222,000 0.12%
Vanguard Dividend Appreciation
0.58%
1,205
$221,000 0.12%
Moodys Corp
Opened
522
$219,000 0.12%
Nike, Inc.
26.13%
2,887
$218,000 0.12%
Mastercard Incorporated
2.00%
490
$216,000 0.12%
Marsh And Mcclennan Cos Inc
2.76%
1,021
$215,000 0.12%
Mondelez Intl Cl A
Closed
3,032
$213,000
Schwab U.s. Large-cap Growth
Opened
2,102
$212,000 0.12%
Paychex Inc.
Closed
1,752
$212,000
Danaher Corp.
0.24%
845
$211,000 0.12%
Comcast Corp New Cl A
16.18%
5,352
$209,000 0.12%
Kinder Morgan Inc
1.43%
10,526
$209,000 0.12%
General Mls Inc
2.16%
3,258
$206,000 0.12%
Thermo Fisher Scientific Inc.
Closed
360
$206,000
GE Aerospace
Closed
1,216
$205,000
Cadence Design System Inc
Opened
658
$202,000 0.11%
Emcor Group, Inc.
3.59%
548
$200,000 0.11%
Globalstar Inc.
No change
28,410
$31,000 0.02%
No transactions found
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