Diversified Portfolios Inc (Bloomfield Hills)

Name: Diversified Portfolios Inc
Address: 39520 Woodward Avenue, Bloomfield Hills, MI, 48304
Telephone: 248-644-3030

Diversified Portfolios Inc is a large advisory firm based in Bloomfield Hills. It manages $841.88 million of regulatory assets for 1,578 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of California, District of Columbia, Florida, and 6 other states.

Diversified Portfolios provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Diversified Portfolios: assets under management

The assets under management (AUM) of Diversified Portfolios Inc is $841.88 million. The firm's AUM has grown by 2175% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $810.75 million in discretionary accounts and $31.13 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $519.71 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.73 million.

Diversified Portfolios has custody of $94.59 million in cash and securities for 61 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 74% of the total AUM. The second-largest asset type is exchange traded securities, which make up 23% of the firm’s portfolio. Investments in cash and cash equivalents form 3% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Diversified Portfolios Inc for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Robert Edward Toal serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Robert Edward Toal is high net worth individuals with 101 clients and $526.33 million of assets under management. Among the 12 most similar advisory firms, Diversified Portfolios has the 6th lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $793.45 million for 465 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Diversified Portfolios doesn't advise any private funds.

Careers at Diversified Portfolios Inc

The company employs 7 people that are either part- or full-time employees. 71 percent of the employees work as investment advisers or researchers. 5 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Robert Edward Toal has been acting as President since 1 Oct 1993. Ronald Mark Yolles joined the executive team most recently as the Treasurer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Robert Edward Toal	President/chief compliance officer	1 Oct 1993	25% - 50%	1339366
Ronald Mark Yolles	Treasurer	1 Oct 2010	25% - 50%	1678676
Thomas Carpenter Post	Secretary	1 Oct 2010	25% - 50%	2388720

Based in Bloomfield Hills

The principal office where Diversified Portfolios Inc performs its advisory services is located at 39520 Woodward Avenue, Bloomfield Hills, MI 48304, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 248-644-3030 or by fax 248-644-4040. The normal business hours are 9:00am to 5:00pm on Monday - Friday. You can find more information about the New York firm at linkedin.com/company/1662517.