Greenleaf Advisors LLC (Red Bank)

Greenleaf Advisors LLC is a large advisory firm based in Red Bank. It manages $4.54 billion of regulatory assets for 260 client accounts. It has been registered with the SEC as an adviser since 2014 and has operated in the jurisdictions of Connecticut, District of Columbia, Florida, and 9 other states.

Greenleaf Advisors provides portfolio management for individuals and small businesses, pension consulting services, selection of other advisers, publication of newsletters, and educational seminars and workshops. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Greenleaf Advisors: assets under management

The assets under management (AUM) of Greenleaf Advisors LLC is $4.54 billion. The firm's AUM has grown by 167% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $140 million in discretionary accounts and $4.4 billion in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $14 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $17.58 million.

Investments

The firm invests in investment and business development companies the most. They account for 100% of the total AUM.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Greenleaf Advisors LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Greenleaf Advisors serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Greenleaf Advisors is pension and profit sharing plans with 230 clients and $4.51 billion of assets under management. Among the 8 most similar advisory firms, Greenleaf Advisors has the highest percentage of pension and profit sharing plans out of all clients.

The amount of regulatory assets under management is $4.54 billion for 260 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Greenleaf Advisors doesn't advise any private funds.

Careers at Greenleaf Advisors LLC

The company employs 16 people that are either part- or full-time employees. 63 percent of the employees work as investment advisers or researchers. 8 employees are registered as investment adviser representatives with the state securities authorities.

There are 2 people with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Wayne King Greenleaf	Owner and chief compliance officer	1 Jul 2014	50% - 75%	6363468
Jamie Dorann Greenleaf	Principal owner	1 Jul 2014	50% - 75%	2288944
Jamie D Greenleaf	Principal owner	1 Jul 2014	50% - 75%	2288944

Based in Red Bank

The principal office where Greenleaf Advisors LLC performs its advisory services is located at 286 Broad Street, Red Bank, NJ 07701, which is also the mailing address of the firm. An additional office of the firm is in Houston, TX. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 732-530-8129 or by fax 732-530-8165. The normal business hours are 9 am to 5 pm on Monday - Friday.