Pds Planning Inc (Columbus)


Pds Planning Inc is a large advisory firm based in Columbus. It manages $572.21 million of regulatory assets for 2,341 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of California, Florida, Louisiana, and 6 other states.

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Pds Planning provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and selection of other advisers. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Pds Planning: assets under management

The assets under management (AUM) of Pds Planning Inc is $572.21 million. The firm's AUM has grown by 15% since the beginning of its operation, and $736.19 thousand of the total AUM is attributable to clients outside of the United States.


The firm manages $502.69 million in discretionary accounts and $69.52 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $239.72 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $284.9 thousand.
Pds Planning has custody of $268.7 million in cash and securities for 346 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 82% of the total AUM. The second-largest asset type is exchange traded securities, which make up 11% of the firm’s portfolio. Investments in cash and cash equivalents form 7% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Pds Planning Inc for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Rita M Itsell serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Rita M Itsell is high net worth individuals with 184 clients and $389.74 million of assets under management. Among the 10 most similar advisory firms, Pds Planning has the 3rd highest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $543.49 million for 534 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Pds Planning doesn't advise any private funds.

Careers at Pds Planning Inc

The company employs 13 people that are either part- or full-time employees. 85 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Rita M Itsell has been acting as President since 1 Jan 2014. Jamie Paul Menges joined the executive team most recently as the Vice President.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Robert Alan Cochran Vice-president, chief compliance officer, chief investment officer 1 Jan 1988 25% - 50% 1317149
Thomas Paul Dlusky Secretary-treasurer 1 Jan 1988 Other 1993783
Robert Dale Hamilton President 1 Apr 1988 75% - 100% 733504
Robert Dale Hamilton President 1 Jan 2000 75% - 100% 733504
Rita M Itsell Secretary-treasurer 1 Jan 2007 Other 4648290
Jeffrey Craig Gilbert Partner 1 Apr 2008 Other 2543209
Robert Dale Hamilton Partner 1 Jan 2014 Other 733504
Rita M Itsell President 1 Jan 2014 25% - 50% 4648290
Jamie Paul Menges Secretary-treasurer 1 Jan 2014 25% - 50% 4249232
Kurt M Brown Partner 1 Jan 2015 Other 6034962
Jamie Paul Menges Vice-president 1 Sep 2017 25% - 50% 4249232
Kurt M Brown Secretary-treasurer, chief compliance officer, chief investment officer 1 Sep 2017 Other 6034962

Based in Columbus

The principal office where Pds Planning Inc performs its advisory services is located at 2200 West Fifth Avenue, Columbus, OH 43215 The mailing address of the firm is P.O. Box 163190, Columbus, OH 43216. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 614-481-8449 or by fax 855-805-3508. The normal business hours are 8 am to 5 pm on Monday - Friday. You can find more information about the New York firm at pdsplanning.com.