Lloyd Park, LLC (Evanston)

Name: Lloyd Park, LLC
Address: 1603 Orrington Ave., Evanston, IL, 60201
Telephone: 846-635-3951

Lloyd Park, LLC is a large advisory firm based in Evanston. It manages $105.6 million of regulatory assets for 10 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdiction of Illinois.

Lloyd Park provides portfolio management for individuals and small businesses and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Lloyd Park: assets under management

The assets under management (AUM) of Lloyd Park, LLC is $105.6 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -5% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $105.6 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $10.56 million each.

Investments

The firm invests in exchange traded securities the most. They account for 56% of the total AUM. The second-largest asset type is investment grade corporate bonds, which make up 30% of the firm’s portfolio. Investments in cash and cash equivalents form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Lloyd Park, LLC for their services and products based on a percentage of assets under management and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Lloyd Park serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Lloyd Park is high net worth individuals with 3 clients and $105 million of assets under management. Among the 9 most similar advisory firms, Lloyd Park has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $105.6 million for 5 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Lloyd Park doesn't advise any private funds.

Careers at Lloyd Park, LLC

The company employs 1 person that is either a part- or full-time employee. 100 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Richard Ford	Managing member	1 Oct 2014	75% - 100%	5976254
Gery Joseph Sadzewicz	Chief compliance officer	1 Nov 2014	Other	1090963

Based in Evanston

The principal office where Lloyd Park, LLC performs its advisory services is located at 1603 Orrington Ave., Evanston, IL 60201, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 846-635-3951 or by fax N/A. The normal business hours are 9:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at lloydpark.com.