Gateway Advisory, LLC (Westfield)

Name: Gateway Advisory, LLC
Address: 900 South Avenue West, Westfield, NJ, 07090
Telephone: 908-233-8100

Gateway Advisory, LLC is a large advisory firm based in Westfield. It manages $489.48 million of regulatory assets for 2,131 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdictions of California, Connecticut, Florida, and 10 other states.

Gateway Advisory provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and selection of other advisers. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Gateway Advisory: assets under management

The assets under management (AUM) of Gateway Advisory, LLC is $489.48 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 499% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $489.48 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $229.7 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 63% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 29% of the firm’s portfolio. Investments in state and local bonds form 7% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Gateway Advisory, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Gateway Advisory serves?

The firm provides services to individuals, high net worth individuals, and corporations or other businesses. The largest group of clients of Gateway Advisory is high net worth individuals with 192 clients and $336.42 million of assets under management. Among the 9 most similar advisory firms, Gateway Advisory has the 5th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $481.17 million for 600 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Gateway Advisory doesn't advise any private funds.

Careers at Gateway Advisory, LLC

The company employs 11 people that are either part- or full-time employees. 64 percent of the employees work as investment advisers or researchers. 7 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Paul A De Rosa has served as the Chief Investment Officer since 1 Jan 2010. Brian James Power joined the executive team most recently as the Chief Operating Officer And Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Brian James Power	Chief operating officer and chief compliance officer	1 Jan 2010	25% - 50%	2353914
Jay Harold Flamme	Chief financial officer	1 Jan 2010	25% - 50%	1632440
Paul A De Rosa	Chief investment officer	1 Jan 2010	25% - 50%	1046339
Glenn Alan Blachman	Principal/director of human resources	1 Jan 2010	25% - 50%	2524096

Based in Westfield

The principal office where Gateway Advisory, LLC performs its advisory services is located at 900 South Avenue West, Westfield, NJ 07090, which is also the mailing address of the firm. An additional office of the firm is in Princeton, NJ. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 908-233-8100 or by fax 908-233-0499. The normal business hours are 9:00 am - 4:30 pm on Monday - Friday. You can find more information about the New York firm at gatewayadvisory.com.