East Rock Capital, LLC (New York)

Name: East Rock Capital, LLC
Address: 65 East 55 Th Street, New York, NY, 10022
Telephone: 212-630-5000

East Rock Capital, LLC is a large advisory firm based in New York. It manages $2 billion of regulatory assets for 11 client accounts. It has been registered with the SEC as an adviser since 2012 and has operated in the jurisdictions of New York and North Carolina.

East Rock Capital provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

East Rock Capital: assets under management

The assets under management (AUM) of East Rock Capital, LLC is $2 billion, all of which is managed in discretionary accounts. The firm's AUM has grown by 113% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $2 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $182.15 million each.

East Rock Capital has custody of $2 billion in cash and securities for 11 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay East Rock Capital, LLC for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients East Rock Capital serves?

The only and largest group of clients of East Rock Capital is pooled investment vehicles with 11 clients and $2 billion of assets under management. Among the 5 most similar advisory firms, East Rock Capital has the highest percentage of pooled investment vehicles out of all clients.

The amount of regulatory assets under management is $2 billion for 11 clients. None of the firm’s clients are foreign persons or businesses.

East Rock Capital also advises several private funds. Namely, nine hedge funds and two private equity funds. The minimum investment commitment required of non-related persons ranges from $1,000,000 to $100,000,000.

Careers at East Rock Capital, LLC

The company employs 19 people that are either part- or full-time employees. 53 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Mp Alpha Holdings Lllp	Member	1 Aug 2006	25% - 50%	65-0523705
Llc D Partners Management	Member	1 Aug 2006	25% - 50%	20-3029345
Mp Alpha Holdings Lllp	Member	1 Oct 2006	25% - 50%	65-0523705
Llc D Partners Management	Managing member	1 Oct 2006	25% - 50%	20-3029345
Llc Shapiro Partners Management	Member	1 Jan 2007	25% - 50%	26-2081629
Michael Seth Marks	Chief financial officer / chief compliance officer	1 Jan 2010	Other	5910640
Michael Marks	Chief financial officer / chief compliance officer	1 Jan 2010	Other	5910640

Indirect Owners

The SEC currently registers 17 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Stuart Alan Miller	Partner	1 Apr 2005	25% - 50%	5933141
Leslie Miller Saiontz	Partner	1 Apr 2005	25% - 50%	5933148
Lmm Family Corp.	General partner	1 Apr 2005	Other	65-0523298
Graham Angus Duncan	Member	1 Aug 2006	Other	5910599
Graham Duncan Graham Duncan 2006 Trust; Trustee	Member	1 Aug 2006	75% - 100%	20-7358194
Stuart Alan Miller	Partner	1 Aug 2006	25% - 50%	5933141
Leslie Miller Saiontz	Partner	1 Aug 2006	25% - 50%	5933148
Lmm Family Corp.	General partner	1 Aug 2006	Other	65-0523298
Graham Duncan	Member	1 Aug 2006	Other	5910599
Graham Duncan 2006 Trust	Member	1 Aug 2006	75% - 100%	20-7358194
Stuart Miller	Partner	1 Aug 2006	25% - 50%	5933141
Leslie Saiontz	Partner	1 Aug 2006	25% - 50%	5933148
Graham Angus Duncan	Managing member	1 Oct 2006	Other	5910599
Graham Duncan Graham Duncan 2006 Trust; Trustee	Member	1 Oct 2006	75% - 100%	20-7358194
Adam John Shapiro	Member	1 Jan 2007	Other	4574672
Adam John Shapiro Adam Shapiro 2007 Trust; Trustee	Member	1 Jan 2007	75% - 100%	13-7589173
Adam Shapiro 2007 Trust	Member	1 Jan 2007	75% - 100%	13-7589173

Based in New York

The principal office where East Rock Capital, LLC performs its advisory services is located at 65 East 55 Th Street, New York, NY 10022, which is also the mailing address of the firm. An additional office of the firm is in Charlotte, NC. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 212-630-5000 or by fax 212-624-0231. The normal business hours are 9am - 5pm on Monday - Friday. You can find more information about the New York firm at eastrockcap.com.