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Simplifi, Inc. (San Diego)


Simplifi, Inc. is a large advisory firm based in San Diego. It manages $174.61 million of regulatory assets for 503 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of California and Texas.

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Simplifi provides financial planning services and portfolio management for individuals and small businesses. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Simplifi: assets under management

The assets under management (AUM) of Simplifi, Inc. is $174.61 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 15% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $174.61 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $347.14 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 80% of the total AUM. The second-largest asset type is investment and business development companies, which make up 16% of the firm’s portfolio. Investments in cash and cash equivalents form 4% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Simplifi, Inc. for their services and products based on a percentage of assets under management and hourly charges. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Simplifi serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Simplifi is individuals with 236 clients and $111.93 million of assets under management. Among the 11 most similar advisory firms, Simplifi has the 2nd highest percentage of individuals out of all clients.


The amount of regulatory assets under management is $174.61 million for 280 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Simplifi doesn't advise any private funds.

Careers at Simplifi, Inc.

The company employs 6 people that are either part- or full-time employees. 33 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Eric Allen Sigdestad Ceo/cco 1 Aug 2010 75% - 100% 3140614

Based in San Diego

The principal office where Simplifi, Inc. performs its advisory services is located at 9666 Businesspark Ave, San Diego, CA 92131, which is also the mailing address of the firm. An additional office of the firm is in Cerritos, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 877-692-6800 or by fax 877-692-9700. The normal business hours are 7:00am - 4:00pm on Monday - Friday. You can find more information about the New York firm at retiremeasap.com.


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