Chronicle Advisors LLC (Santa Barbara)

Chronicle Advisors LLC is a large advisory firm based in Santa Barbara. It manages $117.29 million of regulatory assets for 70 client accounts. It has been registered with the SEC as an adviser since 2015 and has operated in the jurisdiction of California.

Chronicle Advisors provides portfolio management for individuals and small businesses, selection of other advisers, and educational seminars and workshops. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Chronicle Advisors: assets under management

The assets under management (AUM) of Chronicle Advisors LLC is $117.29 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 17% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $117.29 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.68 million each.

Investments

The firm invests in other assets the most. They account for 99% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 1% of the firm’s portfolio.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Chronicle Advisors LLC for their services and products based on fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Chronicle Advisors serves?

The only and largest group of clients of Chronicle Advisors is high net worth individuals with 4 clients and $117.29 million of assets under management. Among the 9 most similar advisory firms, Chronicle Advisors has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $117.29 million for 4 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Chronicle Advisors doesn't advise any private funds.

Careers at Chronicle Advisors LLC

The company employs 2 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Debra Lea Nichols	Assistant compliance officer	1 Jun 2015	Other	2245181
Chronicle Family Offices Llc	Managing member	1 Jun 2015	75% - 100%	20-2092459
Richard Edward Fogg	Chief compliance officer	1 Oct 2015	Other	5180715

Indirect Owners

The SEC currently registers 5 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Richard Edward Fogg	Managing member	1 Jun 2011	50% - 75%	5180715
Debra Lea Nichols	Member	1 Jun 2011	25% - 50%	2245181
Lineage Holding Company Llc	Member	1 Jan 2018	75% - 100%	47-4585679
Richard Edward Fogg	Managing member	1 Jul 2018	50% - 75%	5180715
Debra Lea Nichols	Managing member	1 Jul 2018	25% - 50%	2245181

Based in Santa Barbara

The principal office where Chronicle Advisors LLC performs its advisory services is located at 800 Miramonte Drive, Santa Barbara, CA 93109, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 805-899-1230 or by fax 805-899-1249. The normal business hours are 9:00 to 5:00 on Monday - Friday.