First Financial Equity Corporation (Scottsdale)

Name: First Financial Equity Corporation
Address: 7373 N. Scottsdale Road, Scottsdale, AZ, 85253
Telephone: 480-951-0079

First Financial Equity Corporation is a large advisory firm based in Scottsdale. It manages $1.81 billion of regulatory assets for 7,108 client accounts. It has been registered with the SEC as an adviser since 2005 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 47 other states.

First Financial Equity Corporation provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and educational seminars and workshops. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

First Financial Equity Corporation: assets under management

The assets under management (AUM) of First Financial Equity Corporation is $1.81 billion. The firm's AUM has grown by 3879% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $1.49 billion in discretionary accounts and $321.64 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $247.55 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $290.29 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 40% of the total AUM. The second-largest asset type is investment and business development companies, which make up 35% of the firm’s portfolio. Investments in cash and cash equivalents form 10% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay First Financial Equity Corporation for their services and products based on a percentage of assets under management, hourly charges, fixed fees, and commissions. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients George Edward Fischer serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of George Edward Fischer is individuals with 5,000 clients and $1.21 billion of assets under management. Among the 11 most similar advisory firms, First Financial Equity Corporation has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $1.81 billion for 7,100 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

First Financial Equity Corporation doesn't advise any private funds.

Careers at First Financial Equity Corporation

The company employs 170 people that are either part- or full-time employees. 76 percent of the employees work as investment advisers or researchers. 115 employees are registered as investment adviser representatives with the state securities authorities.

There are 7 people with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

George Edward Fischer has been acting as President since 1 Feb 1997. Julie Jane Gebert joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Ross William Sindelar	Director of telecommunications	1 Feb 1996	Other	xxx-xx-xxxx
George Edward Fischer	President/director/gp dpp operations	1 Feb 1997	75% - 100%	1315706
Geoff Adam Havre	Secretary/ finop/ vice president	1 Apr 1997	Other	1793873
Melissa Ann Strouse	Compliance officer	1 Aug 1999	Other	3200452
Melissa Ann Strouse	Chief compliance officer	1 Dec 2004	Other	3200452
Randy Wayne Sitzman	Cco / coo / secretary / treasurer	1 Sep 2016	50% - 75%	1705671
Jeffrey Scott Graves	President / ceo	1 Jan 2017	50% - 75%	1398578
George Edward Fischer	Chairman of the board	1 Jan 2017	75% - 100%	1315706
Julie Jane Gebert	Chief compliance officer	1 Sep 2017	Other	2195764

Based in Scottsdale

The principal office where First Financial Equity Corporation performs its advisory services is located at 7373 N. Scottsdale Road, Scottsdale, AZ 85253, which is also the mailing address of the firm. An additional office of the firm is in Tucson, AZ. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 480-951-0079 or by fax 480-998-2883. The normal business hours are 7 a.m.- 4:00 p.m. on Monday - Friday. You can find more information about the New York firm at ffec.com.