First National Corporation (Rockland)

Name: First National Corporation
Address: 300 Ledgewood Place, Rockland, MA, 02370
Telephone: 781-878-7757

First National Corporation is a large advisory firm based in Rockland. It manages $756.37 million of regulatory assets for 1,609 client accounts. It has been registered with the SEC as an adviser since 2006 and has operated in the jurisdictions of Arizona, California, Connecticut, and 9 other states.

First National Corporation provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, selection of other advisers, and educational seminars and workshops. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

First National Corporation: assets under management

The assets under management (AUM) of First National Corporation is $756.37 million. The firm's AUM has grown by 229% since the beginning of its operation, and $561.64 thousand of the total AUM is attributable to clients outside of the United States.

The firm manages $670.49 million in discretionary accounts and $85.88 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $422.22 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $4.09 million.

First National Corporation has custody of $107.84 million in cash and securities for 89 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 61% of the total AUM. The second-largest asset type is exchange traded securities, which make up 29% of the firm’s portfolio. Investments in cash and cash equivalents form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay First National Corporation for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Robert E Goulding serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Robert E Goulding is high net worth individuals with 111 clients and $346.08 million of assets under management. Among the 8 most similar advisory firms, First National Corporation has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $745.85 million for 608 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 3% of the firm’s clients are foreign persons or businesses.

First National Corporation doesn't advise any private funds.

Careers at First National Corporation

The company employs 8 people that are either part- or full-time employees. 75 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There are 2 people with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Robert E Goulding has been acting as President since 1 Jun 1978. Jason Todd Skolnick joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Robert E Goulding	President	1 Jun 1978	75% - 100%	4898747
Michael Scott Hebert	Chief operating officer	1 Apr 2006	50% - 75%	2944688
Jason Todd Skolnick	Chief compliance officer	1 Sep 2007	50% - 75%	2656136

Based in Rockland

The principal office where First National Corporation performs its advisory services is located at 300 Ledgewood Place, Rockland, MA 02370, which is also the mailing address of the firm. An additional office of the firm is in Falmouth, MA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 781-878-7757 or by fax 781-878-9894. The normal business hours are 9:00am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at fncadvisor.com.