Trees Investment Counsel LLC (Chicago)


Trees Investment Counsel LLC is a large advisory firm based in Chicago. It manages $215.43 million of regulatory assets for 74 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdiction of Illinois.

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Trees Investment Counsel provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Trees Investment Counsel: assets under management

The assets under management (AUM) of Trees Investment Counsel LLC is $215.43 million. The firm's AUM has gone down by -21% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $213.18 million in discretionary accounts and $2.25 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $2.92 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $2.25 million.
Trees Investment Counsel has custody of $24.43 million in cash and securities for 6 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Trees Investment Counsel LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Trees Investment Counsel LLC

Merle Jay Trees has been acting as President since 1 Jul 1999. Jacqueline Elizabeth Moss joined the executive team most recently as the President & Chief Operating Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Merle Jay Trees President 1 Jul 1999 75% - 100% 4353084
Jacqueline Elizabeth Moss Vice president 1 Jan 2002 Other 3108158
Merle Jay Trees Chairman 1 Jan 2008 75% - 100% 4353084
Jacqueline Elizabeth Moss President & chief operating officer 1 Jan 2008 Other 3108158
Scott Havens Newhall Chief compliance officer & chief investment officer 1 Jan 2008 Other 2272854

Based in Chicago

The principal office where Trees Investment Counsel LLC performs its advisory services is located at 70 W. Madison Street, Chicago, IL 60602, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 312-368-1200 or by fax 312-357-2553. The normal business hours are 9am-5pm on Monday - Friday. You can find more information about the New York firm at www.trees-invest.com.