Cumberland Investment Counsel Inc. (Toronto Ontario)

Name: Cumberland Investment Counsel Inc.
Address: 99 Yorkville Avenue, 3 F, Toronto Ontario, M5 R 3 K5
Telephone: 416-482-5337

Cumberland Investment Counsel Inc. is a large advisory firm based in Toronto Ontario. It manages $1.09 billion of regulatory assets for 108 client accounts. It has been registered with the SEC as an adviser since 2018.

Cumberland Investment Counsel provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Cumberland Investment Counsel: assets under management

The assets under management (AUM) of Cumberland Investment Counsel Inc. is $1.09 billion, all of which is managed in discretionary accounts. The firm's AUM has grown by 0% since the beginning of its operation, and $1.07 billion of the total AUM is attributable to clients outside of the United States.

The firm manages $1.09 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $10.06 million each.

Investments

The firm invests in exchange traded securities the most. They account for 57% of the total AUM. The second-largest asset type is investment grade corporate bonds, which make up 19% of the firm’s portfolio. Investments in cash and cash equivalents form 13% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Cumberland Investment Counsel Inc. for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Gerald Raymond Connor serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, pooled investment vehicles, and corporations or other businesses. The largest group of clients of Gerald Raymond Connor is pooled investment vehicles with 12 clients and $935.29 million of assets under management. Among the 13 most similar advisory firms, Cumberland Investment Counsel has the 5th highest percentage of pooled investment vehicles out of all clients.

The amount of regulatory assets under management is $1.09 billion for 108 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Cumberland Investment Counsel doesn't advise any private funds.

Careers at Cumberland Investment Counsel Inc.

The company employs 21 people that are either part- or full-time employees. 86 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There are 6 people with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Gerald Raymond Connor has been acting as President since 1 Feb 2007. Craig John Millar joined the executive team most recently as the President.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Shirley Hom	Secretary-treasurer/chief compliance officer	1 Sep 2004	Other	4391671
Cumberland Partners Ltd.	Shareholder	1 Jan 2007	75% - 100%	bn89405 8221 (cdn)
Gerald Raymond Connor	Director	1 Feb 2007	Other	5291666
Charles Robert Sims	Director	1 Apr 2016	Other	4309261
Gary Edmond Perron	Director	1 May 2018	Other	6943035
Craig John Millar	President	1 Nov 2018	Other	7056992

Indirect Owners

The SEC currently registers 1 indirect owner.

Name	Entity	Date acquired	Ownership	Employer ID
Cpl Holdings Ltd.	Shareholder	1 May 2018	25% - 50%	foreign

Based in Toronto Ontario

The principal office where Cumberland Investment Counsel Inc. performs its advisory services is located at 99 Yorkville Avenue, 3 F, Toronto Ontario, M5 R 3 K5, which is also the mailing address of the firm. The firm also has an office outside of the United States.

You can reach the main office by calling the phone number 416-482-5337. The normal business hours are 8:30am - 5:30pm on Monday - Friday. You can find more information about the New York firm at cumberlandcounsel.com/.