The ROCE of iClick Interactive Asia Group Ltd is -14.12%
Return on capital employed (ROCE) is a financial ratio that measures a company’s profitability and the efficiency with which its capital is used.
= EBIT / (assets - current liabilities)
Return on capital employed (ROCE) is the total amount of capital that a company has utilized in order to generate profits. It is the sum of shareholders' equity and debt liabilities. It can be simplified as total assets minus current liabilities.
ROCE is especially useful when comparing the performance of companies in capital-intensive sectors. ROCE considers debt and other liabilities as well compared to other fundamentals which only analyze profitability related to a company’s common equity. This provides a better indication of financial performance for companies with significant debt. For a company, the ROCE trend over the years is also an important indicator of performance. In general, investors tend to favor companies with stable and rising ROCE numbers over companies where ROCE is volatile and bounces around from one year to the next.
Instead of using capital employed at an arbitrary point in time, analysts and investors often calculate ROCE based on the average capital employed (ROACE), which takes the average of opening and closing capital employed for the time period.
iclick is a leading integrated advertising technology company in china connecting worldwide advertisers with the audience in china. its proprietary programmatic marketing platform (“pmp”) is the first of its kind in china that truly integrates search, display, mobile and social media advertising. the core of iclick’s pmp is supported by tremendous data and advanced technology, which help both international and domestic advertisers precisely reach their targeted customers in china through multi-channel marketing. iclick was established in 2009 and now has seven offices in asia as well as business presence in london and new york with more than 500 employees.