The ROCE of Impelus Limited is 0.00%
Return on capital employed (ROCE) is a financial ratio that measures a company’s profitability and the efficiency with which its capital is used.
= EBIT / (assets - current liabilities)
Return on capital employed (ROCE) is the total amount of capital that a company has utilized in order to generate profits. It is the sum of shareholders' equity and debt liabilities. It can be simplified as total assets minus current liabilities.
ROCE is especially useful when comparing the performance of companies in capital-intensive sectors. ROCE considers debt and other liabilities as well compared to other fundamentals which only analyze profitability related to a company’s common equity. This provides a better indication of financial performance for companies with significant debt. For a company, the ROCE trend over the years is also an important indicator of performance. In general, investors tend to favor companies with stable and rising ROCE numbers over companies where ROCE is volatile and bounces around from one year to the next.
Instead of using capital employed at an arbitrary point in time, analysts and investors often calculate ROCE based on the average capital employed (ROACE), which takes the average of opening and closing capital employed for the time period.
Impelus Limited operates as a digital customer generation company. It offers digital performance marketing platforms and infrastructure that enables businesses to generate customers through digital channels and devices. The company serves childcare, home, education, hearing, healthcare, auto, energy, finance, insurance, travel, telecom, B2B, and Internet industries. It operates in Australia, the Kingdom of Bahrain, Singapore, Norway, Switzerland, the United Arab Emirates, and the United Kingdom. The company was formerly known as Mobile Embrace Limited and changed its name to Impelus Limited in December 2017. Impelus Limited was incorporated in 1999 and is based in Sydney, Australia.