Sarona Asset Management Inc. is a large advisory firm based in Kitchener. It manages $224.03 million of regulatory assets for 244 client accounts. It has been registered with the SEC as an adviser since 2012.
Sarona Asset Management provides portfolio management for pooled investment vehicles and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.
The assets under management (AUM) of Sarona Asset Management Inc. is $224.03 million. The firm's AUM has grown by 417% since the beginning of its operation, and $133.23 million of the total AUM is attributable to clients outside of the United States.
The advisory firm has several streams of revenue. Clients pay Sarona Asset Management Inc. for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.
The firm provides services to charitable organizations, other investment advisers, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of J Alex Hartzler is high net worth individuals with 164 clients and $74 million of assets under management. Among the 8 most similar advisory firms, Sarona Asset Management has the 4th lowest percentage of high net worth individuals out of all clients.
The amount of regulatory assets under management is $224.03 million for 244 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 38% of the firm’s clients are foreign persons or businesses.
Sarona Asset Management also advises several private funds. Namely, four private equity funds. The minimum investment commitment required of non-related persons ranges from $100,000 to $250,000.
The company employs 16 people that are either part- or full-time employees. 31 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.
There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.
J Alex Hartzler has been acting as President since 1 Dec 2009. Paulus Jahoda Ingram joined the executive team most recently as the Shareholder.
The principal office where Sarona Asset Management Inc. performs its advisory services is located at 55 Victoria Street North, Unit K, Kitchener, N2 H 5 B7, which is also the mailing address of the firm. An additional office of the firm is in New York, NY. The firm also has an office outside of the United States.
You can reach the main office by calling the phone number 1-519-883-7557 or by fax 1-519-725-9083. The normal business hours are 9am-5pm est on Monday - Friday. You can find more information about the New York firm at saronafund.com.