Leonard Financial Corporation (Troy)


Leonard Financial Corporation is a large advisory firm based in Troy. It manages $241 million of regulatory assets for 1,370 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Arizona, Colorado, Florida, and 4 other states.

Leonard Financial Corporation provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, and pension consulting services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Leonard Financial Corporation: assets under management

The assets under management (AUM) of Leonard Financial Corporation is $241 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 589% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $241 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $175.91 thousand each.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Leonard Financial Corporation for their services and products based on a percentage of assets under management, fixed fees, and commissions. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Leonard Financial Corporation

Dainforth Baker Jr French has been acting as President since 1 Jul 2007. James Sylvester Currier joined the executive team most recently as the 5% Owner.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Donald Marron Leonard Chief executive officer 1 Nov 1995 Other 735329
Donald M. Leonard Investment Company Owner 1 Nov 1995 75% - 100% 38-3262884
Leonard Investment Group Owner 1 Nov 1995 25% - 50% 38-3262884
James Sylvester Currier Finop 1 Oct 2000 Other 2070654
Judith Andrea Villarreal Chief compliance officer/aml co/privacy co 1 Sep 2005 Other 1795375
David Keith Weber Chief financial officer/fin op 1 Oct 2005 Other 4797454
Arnold Monoog Nazarian Chief compliance officer 1 Apr 2007 Other 345339
Dainforth Baker Jr French President 1 Jul 2007 Other 2406891
Jeffrey David Plopa Chief compliance officer 1 Jul 2007 Other 2323214
Wendy Leonard Personal Representative The Estate Of Donald M. Leonard Owner 1 Aug 2007 50% - 75% 20-7510078
2007: Wendy Leonard Trustee The Donald M. Leonard Family Trust Dated July 2 Owner 1 Jan 2008 50% - 75% 20-7510097
Wendy Leonard Trustee The Donald M. Leonard Family Trust Owner 1 Jan 2008 25% - 50% 20-7510097
James Sylvester Currier 5% owner 1 Jul 2008 Other 2070654

Indirect Owners

The SEC currently registers 3 indirect owners.

Name Entity Date acquired Ownership Employer ID
Wendy Leonard Personal representative 1 Aug 2007 75% - 100% 5412853
Wendy Terese Leonard Trustee 1 Jan 2008 75% - 100% 5412853
2007 Wendy Leonard Trustee Donald M. Leonard Family Trust Dated July 2 Owner 1 Jan 2008 75% - 100% 20-7510097

Based in Troy

The principal office where Leonard Financial Corporation performs its advisory services is located at 1450 W. Long Lake Road, Troy, MI 48098, which is also the mailing address of the firm. An additional office of the firm is in Grosse Pointe Farms, MI. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 248-952-5858 or by fax 248-952-0147. The normal business hours are 9:00am - 5:00pm on Monday - Friday. You can find more information about the New York firm at leonardandcompany.com.