Formidable Asset Management, LLC (Cincinnati)

Name: Formidable Asset Management, LLC
Address: 221 E. 4 Th Street, Cincinnati, OH, 45202
Telephone: 513-655-5566

Formidable Asset Management, LLC is a large advisory firm based in Cincinnati. It manages $416.33 million of regulatory assets for 1,451 client accounts. It has been registered with the SEC as an adviser since 2015 and has operated in the jurisdictions of Arizona, California, Colorado, and 14 other states.

Formidable Asset Management provides financial planning services, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, and pension consulting services. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Formidable Asset Management: assets under management

The assets under management (AUM) of Formidable Asset Management, LLC is $416.33 million. The firm's AUM has grown by 67% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $392.72 million in discretionary accounts and $23.61 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $288.13 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $268.25 thousand.

Formidable Asset Management has custody of $5.09 million in cash and securities for 6 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 77% of the total AUM. The second-largest asset type is investment and business development companies, which make up 14% of the firm’s portfolio. Investments in cash and cash equivalents form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Formidable Asset Management, LLC for their services and products based on a percentage of assets under management and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Formidable Asset Management serves?

The firm provides services to individuals, high net worth individuals, pooled investment vehicles, and pension and profit sharing plans. The largest group of clients of Formidable Asset Management is high net worth individuals with 101 clients and $287.26 million of assets under management. Among the 9 most similar advisory firms, Formidable Asset Management has the 4th lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $416.28 million for 611 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Formidable Asset Management also advises several private funds. Namely, one hedge fund. The minimum investment commitment required of non-related persons is $500,000 for each fund.

Careers at Formidable Asset Management, LLC

The company employs 11 people that are either part- or full-time employees. 64 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

William Bush Brown has served as the Chief Investment Officer since 1 Mar 2013. Jason Philip Wainscott joined the executive team most recently as the Cco, Coo And General Counsel.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
William Bush Brown	Managing member/chief investment officer/chief executive officer	1 Mar 2013	50% - 75%	2382615
Benjamin Mcburney Blemker	Member/chief operations officer/investment officer	1 Mar 2013	25% - 50%	2706820
Jennifer Lynn Pracht	Chief compliance officer	1 Jul 2013	Other	4531716
Kevin Sean Woodard	Chief compliance officer	1 Oct 2015	Other	2523425
Jason Philip Wainscott	Cco, coo and general counsel	1 Feb 2019	Other	6176395

Based in Cincinnati

The principal office where Formidable Asset Management, LLC performs its advisory services is located at 221 E. 4 Th Street, Cincinnati, OH 45202, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 513-655-5566 or by fax 513-655-5567. The normal business hours are 9:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at formidableam.com.